Repositioning and rebranding the agency.

01.09.06 | mv group – Change Management 

With a timely marriage of brand communications and sales promotion the agency Marketing Vision GmbH returns to the market with a promising palette of services under the new name, mv group.

Alexander Rufenach is successfully supporting the management team of Marketing Vision in its change management process. As part of a re-positioning process, Marketing Vision’s 12-year-old corporate design system has been replaced with a fresh look.

The mv group – Agency for Branding and Sales represents the next level of brand integration. mv brand develops communications measures that stand out from homogenous mass advertising. mv sales, meanwhile, works to ensure that marketing messages and arguments are conveyed where they count – at point of sale. - mv group – Change Management
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