The new brand is to be introduced at the end of 2007.

15.03.07 | G+J – Successful Picture Press Pitch 

Gruner+Jahr's photo agency, Picture Press, no longer has a sufficiently strong presence among an ever-younger target demographic. With this brand relaunch it is hoped to regain customer confidence and trust in Picture Press as a key player in the photo market.

Picture Press is one of the leading photo agencies in Germany. Through syndication this agency offers the full range of photographic images and textual content from all G+J magazines. Through collaboration with top-class photographers, photojournalists and partner agencies abroad, Picture Press is able to offer clients all-round service for editorials and advertising.

In addition to strengthening the content (positioning, claim) and visual features (logo, visuals) of the brand, Juno is tasked with developing a new cross-media communication and marketing strategy in the form of direct mail shots, newsletters, print advertising, website, and Internet marketing.

www.juno-hamburg.com

www.rufenach.net - G+J – Successful Picture Press Pitch
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